A specialist bureau
dedicated to attracting domestic business events and visitors to Western Sydney should be established to strengthen tourism in the region.
The Sydney Business Chamber, Western Sydney, Tourism Accommodation Australia (TAA), NSW Business Chamber’s Tourism Industry Division and Western Sydney Regional Organisation of Councils (WSROC) have joined together to make the case for a Business Events Western Sydney.
This paper identifies a need for the business events bureau, which will work closely with existing business events organisations in Sydney and aims at attracting domestic conferences and meetings to Western Sydney and the Blue Mountains.
The report was prepared following wide consultation with the industry in the region and the voicing of strong support for such a bureau to be established to promote the region’s business events hosting potential.