10 Big Ideas to grow Western Sydney’s visitor economy

Over the last decade, visitor numbers to Western Sydney have grown by an incredible 49 per cent, with the region now welcoming over 9.6 million visitors a year. This growth means that Western Sydney now ranks 4th in terms of total annual visitors behind recognised New South Wales visitor regions such as Eastern Sydney, the North Coast and South Coast.
This growth has been driven by significant expansion in all visitor types, particularly domestic day and overnight visitors staying with friends and relatives, or visitors coming for holiday or leisure purposes. Off a smaller base, international visitation has grown by 94 per cent over the same period.

Today the region boasts a range of cultural, sporting, natural and recreation assets along with Australia’s most culturally diverse population. These factors will help drive visitor demand to the region over the next decade. Longer term growth will also be supercharged by the establishment of the Western Sydney Airport.

This growth and potential can no longer be ignored.

To further leverage this growth, the Sydney Business Chamber partnered with Deloitte Access Economics to work with the region’s tourism industry leaders to identify major barriers to growth and create new ideas for policy makers to enable the potential of the region’s vibrant visitor economy.

This report provides a short profile of Western Sydney’s visitor economy, along with presenting 10 Big Ideas to drive further growth in visitation to Western Sydney over the next decade, and beyond.

I look forward to working with local operators and Government to grow Western Sydney’s vibrant visitor economy.

David Borger

Western Sydney Director

David led the Sydney Business Chamber campaign in support of the Western Sydney Airport at Badgerys Creek including establishing the Western Sydney Airport Alliance. He has collaborated with chief executive officers, managing partners and Vice Chancellors to support campaigns like the Powerhouse Museum to Parramatta, the Westmead and Liverpool Innovation Districts, Sydney Olympic Park, Parramatta Light Rail and West Metro. Prior to this, he served as the Minister for Roads, Minister assisting the Minister for Transport and Roads in the NSW Labor Government, Minister for Housing, as well as Minister for Western Sydney.